Web audits are like the proverbial routine doctor visits, in the digital realm. Let’s take a look at some key tools we’ve identified that should be in every business owner’s toolkit. Enjoy.
- LikeAlyzer – “LikeAlyzer helps you to measure and analyze the potential and effectiveness of your Facebook Pages. It allows you to monitor, compare and explore all the possibilities of your Facebook Page by evaluating your activity to ensure your success on the most popular social network in the world – Facebook.”
- LikeAlyzer is a free, great tool to help you retrieve data about your Facebook page performance that cannot necessarily be found from Facebook’s ‘Insights’ tab. You’ll get breakdowns of your average posts per day & type, timing, and engagement rate, among other things.
- SEM Rush – An essential tool that offers comprehensive digital and SEO marketing insights. Just simply place a domain, keyword, or URL in the search bar and it will instantly generate domain and keyword analytics. One caveat is that the tool is geared for social media marketers so the jargon might create a little distance from the everyday entrepreneur.