Welcome to South L.A.

Welcome from the President & CEO

Dear Friends and Customers,

Welcome to our website! I hope that you will find this space to be an engaging, informative , and interactive resource to help you reach your goals and soar! Individuals and entrepreneurs who use RISE’s financial resources and business education services are able to THINK BIG. Our programs will fuel your energy, recharge your individual initiative, and position you for a successful financial future. We invite you to return time and time again as you build your dreams, one step at a time. And please, tell a friend!

With Best Regards,

Forescee Hogan-Rowles
President & CEO

Serving the Community Since 1993

RISE (Reach. Invest. Succeed. Earn.) Financial Pathways, formerly known as Community Financial Resource Center (CFRC) is a non-profit Community Development Financial Institution (CDFI) offering comprehensive and innovative ways to build wealth for historically underserved residents and small business owners in South L.A. and across L.A. County. The organization provides commercial lending opportunities- including micro loans, peer lending, and small business loans – along with business training, asset development programs, and banking programs. CFRC has served nearly 100,000 low income clients since its inception in 1992.  Its programs have resulted in nearly $14 million in economic activity and the retention and creation of thousands of jobs. The transformative power of CFRC’s services – combined with its clients’ enterprise and hard work – improves the financial standing of individuals, launches and sustains small businesses, and generates economic activity that strengthens entire neighborhoods.


RISE opened its doors to the community in March 1993 as Los Angeles’ first public private partnership.  It was designed as a collaborative effort of 34 local banks, the City of Los Angeles, and community leaders, to respond to the dismal community reinvestment activity in South Central Los Angeles. Following nearly two years of community hearings and planning, RISE was incorporated to meet the economic development challenges and capacity building needs of Los Angeles’ low-income neighborhoods.

To date, RISE and its service providers directly influenced economic development in Los Angeles County by assisting nearly100,000 residents and contributing over $14 million to the local economy through its fundraising, lending, and program development efforts. RISE’s economic impact is reflected in the 3,421 jobs created/retained through RISE programs, which results in approximately $119,735,000* invested back into the community.

*Figure based on the U.S. Housing & Urban Development’s formula – $35,000 investment/jobs created.

View our SoLA Economic Forecast for 2014!

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Board of Directors

Kim Bingham
Executive VP & Chief Credit Officer
Cathay Bank
Michael A. Costa
President & CEO
Highridge Costa Housing Partners, LLC
1st Vice Chairperson
Donovan Green
Director, External Affairs
Dulany Hill
Market Development
Keith A. Drake
VP, Principal Relationship Manager
Wells Fargo Bank
California Business Banking
Donovan Green
Director, External Affairs
Tony Lee
Dickerson Employee Benefits
Forescee Hogan-Rowles
President & CEO
Community Financial
Resource Center
Geoffrey J. Liu
President & CEO
Chinatrust Bank (U.S.A)
Byron Reed
Senior Vice President
Director of Community Development
Wells Fargo
2nd Vice Chairperson
Mark Smith
Vice President, Private Banking
Bank of the West
David Terrell
Vice President, Region Manager
SoCal Southwest, Arizona, Nevada
US Bancorp Investments, Inc.
Nancy Huntington
First Vice President
Manufacturers Bank

5 thoughts on “About Us

  1. my name is Mr. Adonis Gaynor a resident of los Angeles and I am interested in buying my first home could your rise program assist me with that

    1. Adonis, thank you for your message. At this time the only program that we have that helps people purchase their first home is closed – having reached our maximum enrollment capacity. Please continue to check back with us in the future.

  2. Hi my name is jazmin and I have a 11 year old son at this moment we are homeless is there any information or programs that can help me get back in my feet?

    1. If you live in the area, please visit our offices at 4060 South Figueroa Street, Los Angeles, CA 90037 and speak with the El Nido staff. Monday through Friday, 9 am t0 6 pm.

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